Apple has never made an official appearance at CES

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Apple has never made an official appearance at CES, and this year was no different, but that didn’t stop them from generating buzz. With heavy hitters like Google, Amazon, and Samsung all pulling out full stops at the show, Apple needed to generate some attention of their own, and while they didn’t even hold a press event, or even show up for that matter, they let their partners extend the reach of their coverage.

At CES 2019, consumers learned through the grapevine that Apple will be letting TV partners like LG and Vizio access AirPlay and HomeKit frameworks. On top of that, 2019 Samsung TVs will have iTunes built in. It’s actually no surprise that Apple decided to leak some information at CES this year because the tech company is going to have to make nice with consumer brands to promote their much-anticipated video streaming service.

To keep pace with Google and Amazon, Apple is going to have to amp up their services game, and it would be a poor strategy to keep their video-streaming services exclusive to Apple devices. To win over customers, Apple is going to have to make their services more widely available to the public, and having more brands like LG, Vizio, and Sony announce their plans to include Apple integrations is a great way to start.
For a show founded on buzz-worthiness, it’s natural the term 5G was going to be floating around – a lot. With all the talk of 5G, it’s safe to say it’s still just rumours. Most carriers still don’t have any 5G services available yet, and delivering the hyped-up performance enhancements of 5G will require a dramatically different architecture and vastly denser networks.

Samsung, however, announced they will be releasing a 5G smartphone in the summer of 2019. The key marketable feature of this phone is it’s able to connect to both LTE and 5G networks, and that’s what
consumers can expect in the foreseeable future; 5G will primarily focus on enhancing existing LTE networks instead of replacing them.

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