July 14, 2020
Developing an effective online classified ad strategy helps in getting a valuable stream which can boost the revenue generated from other sources. One of the best sources is display ads. To make everything clear, online classified ads are considered as pure text ads which are represented in the form of directly style format.
In reality, they are paid content. A web platform which mainly concentrated on display ads, for instance, three to four ads on each page will have an RPM bounded by those ad positions. Do you know what the effect on RPM is when these ads positions are on pages with classified ads?
Tips to upraise the Market share
There are an infinite number of tips which helps in upraising the classified ad volume and market share of the website. Put classified categories on the home of the site, specifically the navigation bar. Some newspaper websites put these classified categories in the news categories.
In the local media classified sites, the adverts consist of employment; real estates, automobile etc. are displayed into navigation items. Advertising through both offline and online medium boosts the awareness of these services. It is necessary to provide fliers and proper training to the staff working in big companies. Training must occur quarterly to ensure that new hiring’s are trained enough and existing staff already trained about the offerings.
Fliers must be published on the web site. Also, include a link to the classified section of the web platform. You must include “put an ad” on the home page to run house ads.
Developing Online order entry pages
Create order entry pages for a newspaper or online only web sites. The size of the size may vary. The simplest approach is a form which can be emailed from the website to the concerned person. The other simple approach is an online system which can be integrated into the newspaper classified system. It can also be integrated into an online content management system.
Staff can create an interface which includes some basics of Hypertext mark-up language forms. Name, address, contact number, email address etc. is required by the advertiser so that he can contact him through call or emails.
Final price of the ad is included in the response and online transaction can be done through credit card. An advanced approach consists of filling the form by the client and getting redirected to secure payment processing page to complete the safe and secured online transaction.
PayPal is another alternative for the online transaction. These sites also possess buttons which are used when the client fill the form and submit it. He can press the button which directly takes him to the payment page.
Classified Pricing Programs
Classified selling mediums like magazines, newspapers, periodicals etc protects the print revenue during the growth of online revenue. Online ads are much cheaper than print ads. The cost associated with print ads such as print production and circulation cost is much more than online ads. The pricing strategy is quite unique in classified ads.
Online ads must be priced higher so that they are not underestimated but also priced low to keep them competitive in the market. The combination of both print and online gives discounts for both products when they bought together. If the customer does not get attracted to the combination of online and print, then keep the price of online mediums low and make them the final pitch.
Proceed with those accounts which are inactive for more than half year or have never promoted on the sites. Specifically, proceed with those accounts which are already advertising with other online competitors. If the volume starts increasing and once the pace started building, your site will encounter more listing than any other competitor.