January 16, 2019
Smart advertising helps you to fetch revenues. The right advertising helps you aim the exposure you need for your brand. It helps you increase sales and leads. It’s sad that too many brands spend a lot of money on advertising but don’t get many returns. They might get more traffic, even make a few more sales, but the return is not equivalent to the investment.It is important that you must make some smarter advertising strategies to escalate the revenues and get the return you need.
Here are a few ways you can do that. Keep Scrolling!
1. Utilize Better Targeting
Many ad networks are now providing sample targeting options for your ads. Some offer you the qualifiers for who you want to show the ads too, like those who live in a certain area or who have visibted certain sites. Others help you re target to consumers who have already visited your site or looked at some of your products.
Some networks provide many more immense targeting options. For instance, Facebook collects abundance of data to create more complete profiles of facebook users. It checks everything and collects the data. Be it the pages that people like or be the things they post about to learn more about them. The success of these ads will depend on the more targeting options you select when determining who to show your ads. Go for networks that give you as many targeting options as possible for advertising.
2. Incorporate Split Test
This test is also known as A/B testing. It is essential to building a rock-solid advertising campaign that shows results. A/B testing requires that you run two versions of the same ad, except they will feature one difference. The difference should be small, and it should be solid.
For instance, you can change one word in the title, or you switch the font type or color. After this, you’ll measure how well each of the ads performs to check which choice had the most impression. But if you change more than one element, you can’t get certain result that which change influenced the results. You can’t just post some ads and let it to do the rest. You need to test them to check whether all the elements are working together to fetch you results. Split testing will help you to make sure that they are.
3. Go for Native Ads
Nowadays, ad blockers are demolishing shop for brands everywhere so that users don’t even see your ads, and a large number of people are using them. Native ads can escape condemning by these programs because native ads don’t look like ads. In fact, they look like editorial content and this is also the reason why users acknowledge to them more than display ads. Their content is more engaging and more attractive to users. If you focus on native ads then it can help you get more clicks for your ads and more actual conversions as well. The right native ads will result in more sales and leads.
4. Include User-Intent Targeting
These online advertising are similar to a match game. You get a list of interests based on social media activity or websites visited and with the help of it you create ads you feel match those interests. You have to think of your online targeting like connect the dots: You get the information, and then you connect it all to see the bigger picture. This can be done by opting User-intent targeting.
This helps to look at what users are really trying to do when they are online and when they visit the site. User-intent targeting is not really something you can implement manually. You need to gather much data into consideration, and the variables change so fastly that you would not be able to make the analysis and take action fast enough.
In-feed from Code Fuel uses an advanced user-intent-based algorithm that includes all of these factors. It helps you place ads with better targeting, and it abolishes the need for split testing. This is because it shows users only those ads that are most relevant to them at that moment. In-Feed automates the advertising process. It immediately inspects a complex amount of data. It turns into actionable insights so that only the right ads are shown to the right users.
It not only saves a lot of time and resources by using In-Feed, but you’ll also get better results for your advertising. It helps you to grow revenues. You won’t need to invest thousands of dollars in a worldwide campaign to get results. Creating the right ad choices fetches your results. Ensure you are including all of these tips to maximize your results.