September 1, 2020
Classified ads are a great source of leads and revenue for small businesses. Be it local customer, national customer or international customers. You can target all of them. You can allure them with online ads on search engines or social media using an attractive title and a couple of lines to target the prospective leads who are interested in your business.
For instance, if you need someone to repair your tap, washing machine, tap or anything. What will you do? You will find the company on classified ads to get the required work done.
Classified ads are usually short. If the ad is well writer and place in the right publication it will provide great results. A poorly writer ad is a waste of money.
If you want to get great results from the classified ad, you can keep the following tips in your mind whenever you are writing an ad:
Understand your customer: You can sell product and services to different types of people. Each type of people has different needs. The ad you create must stress on the potential to satisfy those certain needs. They only look for the product or service of their need.
Choose the media having the best outreach: If you are using a media which does not have a great geo-target reach, this is a waste of time and money as well. You must be aware that people often go through the various publications of the classified ad but check out them with a different mind-set.
Carry out proper research: You may witness various ads week after week. The question is what made these advertisements catch your interest? Does any advantage is mentioned in the ad? You have to find the right answer to it.
Make the first three seconds count: You headline can attract the first three seconds. Make sure it is appealing to grab the attention of the reader. It must persuade them to read the ad. To make it happen, make sure the initial words of the ad tell the readers the important benefits of the product or service offered to them.
The advertisement must be brief and specific: It must be brief and gives a clear message to the reader. In a few words, you have to tell what exactly you are selling, whom you are selling to and why you are choosing them. Lastly, which is the best medium to contact you.
Must take viewpoint from other people: You must concern other people while posting the ad online or offline. Taking viewpoint from others help in making necessary changes. First, tell them why you are creating this ad and whom you are targeting? Ask them whether the ad is appealing or not.
Create a believable and authentic ad: With the advent of social media, consumers are more informed then yesterday. Thus, your ad must sound like you are providing something good and valuable to the consumers. Furthermore, you should not offer any lie or make non-sense hype in the market.
Test your ad on other online portals: You must post your ad in other online portals and see which of them are providing the best results. It is important to track your results. You will come to know which platform is useful for you to continue the advertisement.
Do not spend your resources on one ad: Do not run one ad on all the platforms. Create several ads and give each ad a fair time to see and track their outcomes. Putting the ad on several platforms will increase your visibility.
Proofreading: Make sure you include the correct contact details in the ad. Check all the typos and misspelling. Ask somebody to proofread the ad after you check it completely. This will helps in improving the ad.
You can discover several ways to use them in the online and offline medium. These ads are divided into various categories and acts as a major source of customers for small businesses.