February 12, 2019
Advertising is a well-known way to market your small business and acquire customers and revenue.
But there are numerous ways to advertise a small business, it can be perplexing and overwhelming. We have compiled the insights and advice from numerous sources – from experts to small business owners, along with our Editors’ guidance. It will help to get the best return on your advertising spends.
In this Small Business Advertising Guide, we will explain how to advertise your business, including what advertising is, what types of advertising are out there to choose from, the relative costs for each and even places where you can advertise for nothing or for very little cost.
We also explain you through a simple step by step process to set up a small business advertising campaign.
Business Advertising is Thriving
You hear so many things online about how about this type of advertising or that type of advertising is supposedly fading. The truth is, the advertising market is growing every year, as the Standard Media Index shows:
Even banner advertising and display advertising has been foreseen to have died years ago. But to roughly mimic the words of Mark Twain, rumors of its death have been greatly overstated.
The Online Advertising Revenue Index, tracked by Ezoic, shows that online advertising is also showing strong flourishing growth.
“As for small businesses interested in advertising, there has never been a time in history when it has been easier to reach your audience. If we talk about digitally, you can detect the exact type of person you want to target, understand the cost to reach them, and objectively measure the influence of that ad on your business goals. In the history of advertising, we’ve never had this roughness of data. It only makes sense to take benefit of it,” Tyler Bishop, Head of Marketing for Ezoic told Small Business Trends.
Despite wild fourth quarter swings each year due to budget cycles, the overall trend line is going higher as this index shows:
And projections display that growth will continue. Business advertising is expected to flourish about 4 per cent during 2018, according to forecasts from Zenith Media and Magna.
Simply speaking, even in today’s world of content marketing, social media marketing, email marketing, search marketing, event marketing, influencer marketing and more, advertising is still a thriving way to reach out and draw in potential new customers.
As you can perceive, a good deal of growth in advertising spend is coming from digital advertising, including online advertising and mobile advertising.
But don’t be in hurry to trench your ad campaigns in local newspapers, print magazines, cable TV and the like. Print advertising, radio advertising, TV advertising and other forms of traditional advertising are fading – they still account for many billions of dollars of ad spend each year. Traditional forms of advertising will continue for years to come.
It’s just that they are not flourishing the way digital advertising is. Digital advertising, especially display advertising, is where all the growth is today.