April 22, 2019
A classified ad is the form of advertisement which can be seen offline or online. These ads contain posts related to buy or sell or to find something or to offer something. Nowadays, online classified ads are very popular. Previously, Classified ads are more popular in magazines, periodicals, newspapers, etc. With the boom of online marketing, the ads appeared less on newspapers and more on online platforms. These online platforms help to increase the reach of advertisements.
Also, provides you better results. You can post the ads anywhere and at any time. Online classified ads are very economical as they require less time and less cost. Most of the time these ads are free of cost. If you want to increase the rank of ad inorganically it may cost you some money. It has been observed that classified ads nurture social media posting. There is a profound relationship between classified ads and social media postings. If you understand it thoroughly may offer you ample opportunities for the growth of your business.
A. Social media is different for consumers and business. True that it is a platform where you can socialize with everyone. But it doesn’t have the same meaning for businesses. Many businesses whether it’s small medium or large requires their presence on social media platforms. Businesses showcase their products or services to their clients. They also update their new lines of product or services to their clients. Basically, they use social media platforms to promote their business online. It not only opens the local and national market but also opens the door of the international market.
While Sitting in a different country product or services from other countries. This is the magic of online media. The daily updation and posting on social media helps to provide information to the clients and grab their attention. Any type of businesses (retailers, media companies, real estate, wholesalers, etc.) can use a social media platform to promote their business. Let’s take the example of the real estate sector. There was a time when you have to buy or sell your home requires so much work. But now it becomes a little easier.
Generally, you approach a real estate agent to sell the home. So what he does? He captures the images of your home or makes a video of your home and post it on social media. The post includes all the necessary and required information about the home. His work becomes easier because interested people will see the images or video and will contact him. Gone are the days when you have to go and visit the home day after a day. Now you can buy or sell your home easily. In fact, you can make a video or capture the images of your home and post them on social media. Interested people will see the post and may approach you. It is free of cost and also saves time. This way you don’t have to pay the commission to the real estate agent.
You just not get aware of products or services but can also buy directly on social media. Thus, social media is just not about promotion or advertising products or services. It is also about selling the products or services of your business. Before posting on social media, it is necessary to check the content carefully. The content should be informative and does contain the required information. It should be catchy too.
B. The commingle of social media posting and classified ads have so many benefits. The commingling of social media posts and classified ads help a business website that publishes the classified ads. These business websites embolden the clients to write and post the Ads with a social media mindset. Unlike other publication which has certain text limit on ad/post, you’ll not find any limit on online postings.
The classified ads appear in a newspaper has a certain limit on its reach. Also, neither you have an idea who saw the ads nor have the idea of interested people. But the ads appeared online has so many advantages. You can see how many people have seen the ad/post and how many people have actually responded to the Ad/post. These post also contains like and comment button. You can like the ad and comment if you have any query. The concerned person will respond to you with no time.
Conclusion: It can be concluded from the above points that the traditional way of advertising through classified ads is still not vanished. In fact, it has transformed into new forms and i.e. online form. And this online form is way more superior than its traditional form. The amalgamation of Classified ads and social media posting is boon to the businesses. The process of selling or buying becomes much easier for businesses. Also, boost communication with the consumer directly on social media. Not only used as a marketing tool but also act as a selling tool for businesses.