August 19, 2019
It is becoming quite important to operate your business online. If your business still does not have an online presence that means, you are losing the opportunities that are waiting for you. Online presence helps to expand your business and reach out to the maximum potential customers. According to the reports of Google, it is found that 87% of people search online for shopping but 92% of people still buy from the stores. You can see that over half of the potential customers search online before making a purchase.
In this post, we are sharing some tips to boost the online credibility of your business.
1. Create a User-Friendly Website
Do not hesitate to invest in a user-friendly website. After all, it will help you to boost your business. The website should be user-friendly so that the user will easily find contact information, prices, clients, etc. The information about your business must be clear to your customers. The website must build a cohesive identity to showboat business personality and image. Also include color palette, designs, and imagery. It is also important to select the domain name which is close to your brand’s name. This will help to easily find the website on the search engine.
2. Build a groundbreaking Content Strategy
To enhance the credibility of your business, it is important to create a groundbreaking content strategy. Your content must be latest and up to date. This will help in the optimization the site for the search engines. Sharing the content through blogs or social media platforms is also an effective way to stay pertinent. For instance, if you are dog sellers, your customers must be keen to know about the different breeds of dogs, how to feed the dogs, what kind of food is best for dogs, and many more. You can curate the content in the form of images, video, podcasts, or tutorials and share it online with the customers.
3. An online shop for your products or services
An e-commerce store is important for business deals in products or services. E-commerce store enables you to earn money. Customers can buy your products or services at any time and anywhere. Developing an E-commerce store will help to cater to the customers at any time who are unable to visit your stores. This way you can build a customer-centric business. Your e-commerce site must include the shopping carts, secure checkout and payment options.
The secure payment option will help you to gain the trust of the customers.
4. Integrate your website with social media
There is a great power lies in social media platforms. Presence on social media platforms allows you to communicate directly with the customers. You can answer their questions and resolves the issues. If you are not answering the questions or resolving the issues faced by customers then you will certainly lose 15% of existing customers, according to the Gartner report. If you are quickly responding to the queries even if the query is not resolved and you are just informing the customer that the issue is being resolved, is considered as customer-centric business.
5. Power of Email marketing
Communication through the Email domain will help to increase the brand equity and online credibility of the brand. According to the reports of Mckinsey, Email is considered as 40 times more impactful than Facebook or Twitter to attract more customers. The best idea for e-commerce businesses is to start a newsletter for the customers which include blogs, advertisements, and news specific to your industry. Choose an interesting template and modify your message and email it to your contacts. Make sure the content of the message is relevant and engaging.
The above tips are really helpful to boost the online credibility of the business. Developing a user-friendly website and a groundbreaking content strategy, a good looking e-commerce store, eye-catching social media posts, and utilizing a powerful email marketing strategy, you will not only get a huge number of potential and loyal customers but also take your business to dizzying heights.