July 15, 2019
With the advent of digital technology, real estate agents are spending more time on research and learn about the industry on the internet. That means digital marketing strategies and tools are more beneficial for them because they are producing more return on investment. While deciding the online strategies and tools, have a look at the highlighted trends in the real estate classified.
Publicizing through high-quality videos and images
Online advertising in the real estate sector includes high-quality images and videos which let the home buyers take the right decision. These images and videos are taken by a digital camera with high-resolution features. That means anyone can post ads with captured images and videos. This helps the buyer to see all the houses and narrow down their options quickly. The images and videos help to provide visual details to the buyer and selection the best option within their budget. Videos are more effective than images. It helps in engaging the customers as it also includes audio of the person explaining every related detail.
But images can be shared easily because they are small in size and can be shared easily on all social and online platforms. Thus, images and videos have their own advantages and disadvantages. It depends on what do you want to display. Images do not include higher production cost and do not need much processing. Videos include more cost and need more processing using higher-end technology.
The video must have an impact-ful story. Use drones instead of cameras because it does not need much technical knowledge. You do not need a professional photographer to capture appealing images and videos. Drones provide a dramatic aerial view to influencing the audience. Videos shot with drones boost online engagement on the site and social media sites. It helps in building a brand image.
Specific responsive tools for the real estate industry
If we focus on online engagement, new types of sources and processes are appearing and explain how customers fulfill their requirements online. There are some specific tools which have a strong impact on the industry. Nowadays, the basic needs of real estate companies are online reviews and ratings given to the company. It has been found that, before making the purchase, 92 percent of the consumers read the online reviews. And, 57% buys from the businesses who have 3-star ratings and 94 percent buys from 4-star ratings. These tools act as WOM (Words of the mouth) and help the agents to survive in this competitive digital world.
Online payment transactions like PayPal, Google wallet, etc helps in easy processing of the payment online. Now you can process everything online like health bills, tax payments, etc.
There is a trend building online which offers the real estate industry to view the offering and send the application.
Marketing the real estate listing is not everyone’s cup of tea. With the presence of several websites, they post same listings so it has become very difficult to market the listings.
There are some of the common marketing practices which include SEO, blogging, social media platform, etc. It has been researched by relator that 43 percent of the buyer says that their decision and approach can be impacted by the change in the tax. Provide more detailed information to the consumer. If you are using blogging and SEO, ensure the right targeting of the content which means the content must deliver the right message to the right customers. The content should be hyperlocal.
Consumers want particular places and neighborhoods that means content should be narrowed down to only those issues and reports which fulfill the needs and requirements. If we turn the focus on demographics, the boost of millennials has a solid effect on the real estate industry.