November 14, 2019
Small businesses do not have enough ad budget to spend. Business can reach to a limited number of people through paid ads. Here, free business advertising came into the light. They help to increase visibility, generate leads, and boost conversion rate. These free advertising ideas helps in reducing cost, utilize the budget in the best possible way, and optimize return on investment. Below mentioned are the advantages of free business advertising:
1. Optimize Google My Business page: It is best to advertise your business on the local google search. It increases the visibility on google map and google search. A business which operates locally must have a presence on google my business page. Local SEO involves various elements in which google my business is an important element. This is the first step to enhance the reach on the web and that too within the local target market.
Make sure you include the right information are correct and complete. Google my business listing will help in enhancing the ranking on the local google search. If the ranking of your business increases on the local google search, it will enhance the visibility and defeat the competitors in the market.
2. Optimise Yelp and other review sites: Yelp is another free advertising business platform for a business listing. It is important to have a presence on multiple business listing pages. It is necessary to increase visibility and reach to the local target audience. Online listings provide ample opportunities for businesses. Yelp enhances the reach and visibility without charging a single penny. Consumers submit their reviews and give star ratings based on their experiences. Positive reviews will surely recommend your product or services to others. This will help to boost the ranking on the google search results.
Other than national sites, your business must consider the local business listing platforms. The consumer will find your business through a search engine or reference. Thus, it becomes important to keep the business listing page updates. The positive reviews from the consumers make your platform different from others. Update the correct and same information about the business on all the platforms. This will also build the reputation of your business in the market.
3. Post Guest blog about your Business: There must be a blog section on the web platform of the business. Writing a blog about your business offerings or experience helps to reach a wider audience without investing in the platform. The content of the guest blog must be relevant to your business. If the audience finds your blogs relatable, valuable and well established then you will get ample of opportunities in the market. For instance, you can tap loyal customers who can take advantage of your products or service. You can write blogs related to your business so that you can stand out from the rest. You can provide different insight about your products or services which are missed by your competitors. This will also help in SEO of your business. Through SEO, you can encourage visibility and ranking on the search engine.
4. Answer questions on Quora: Answering quora question is another way to get free business advertising online. Quora is a platform where one user post queries or questions whereas other users solve or answer their queries or questions. It is a platform where people get insights and answers about the top they are looking for. You can answer the questions which are related to their business. For instance, you deal in a cosmetic business.
Users have posted questions like, which is the best moisturizer for oily skin? How can I choose the right foundation for my face color? Answering these questions will highlight the name of your business. This will not only help in tapping the target audience but your valuable answers will build trust among the customers.
5. Advertisement through Email marketing: Promoting through email marketing is yet another way to get free online business advertising. The best thing to do is to include a website link on the social media pages and business listing platforms within the emails sent to the database of the customers. This will create huge traffic on the web platform.